GET TO KNOW BRITTANY, AKA @THIRTYWAVES
Brittany Allyn (@thirtywaves) is a content creator best known for her relatable content riding the waves of her 30s—no timelines, no apologies. She’s become a voice and advocate for millennial women navigating beauty, aging, and independence with honesty and humor. She’s also the creator of the solo travel movement #MeMoon, encouraging women around the world to take dream trips without waiting for the right relationship. Her work has been featured in Cosmopolitan, Grazia, Newsweek, The New York Post, and The Daily Mail as a leading voice for the modern, independent woman redefining what thriving looks like in your 30s.
Q: FAVORITE @ANFISASKIN PRODUCT?
BA: The ANFISA Lip — It’s juicy but never sticky, the perfect pink color that looks good on everyone, and it’s honestly the best tinted lip peptide product on the market. Maybe the best lip product I’ve ever used?! It feels as good as it looks — I’m completely obsessed.
Q: TOP 3 RIDE OR DIE SKINCARE PRODUCTS?
BA: Clarins Double Serum - a one-stop-shop for all things you need in your morning routine serums. It brightens, quenches, and is the perfect prep before makeup.
Noble Panacea Overnight Chronobiology Sleep Mask - it’s like getting a professional facial at home and my texture and pores look transformed in the morning!
ÂN-BALM Radiant Hydra-Balm- My latest big time favorite that moisturizes and has helped with my redness so much!
Q: ANY UNCONVENTIONAL BEAUTY SECRETS YOU SWEAR BY?
BA: I’m a huge believer in chest skincare! I treat my chest exactly like my face — layering serums (Timeline Longevity serum), moisturizers (Neostrata neck cream), and SPF daily. It’s one of the first places to show aging, and taking care of it early makes such a difference.
Q: FAVORITE WAY TO INCORPORATE @ANFISASKIN IN YOUR ROUTINE?
BA: I love using the ÂN-BALM as my last step at night — I wake up dewy and my redness seems so much calmer!
Q: HOW DO YOU STAY UP-TO-DATE ON NEW PRODUCTS AND BRANDS?
BA: I’m constantly researching, testing, and connecting with trusted estheticians and industry insiders. I also love traveling and discovering skincare innovations globally (especially in Europe)— there's so much inspiration outside the usual "hot list" products.
Q: ONE BEAUTY TREATMENT YOU CAN'T LIVE WITHOUT?
BA: Skinvive for my lips! It’s a more natural-looking approach to plumper, more hydrated lips. It’s technically not classified as a filler by the FDA — the consistency is more liquid, so it gives a soft, natural pout without looking overdone
Q: ARE THERE ANY PARTICULAR INGREDIENTS OR FORMULATIONS YOU FIND ESPECIALLY EFFECTIVE IN SKINCARE?
BA: I swear by centella for calming inflammation and redness, peptides for maintaining firmness, and fermented ingredients for deep hydration and barrier health. ALSO, Beta Glucan is also very interesting right now. I look for products that combine clinical science with a skin-first, gentle approach.
Q: WHAT DO YOU ENJOY MOST ABOUT WORKING IN THE BEAUTY AND WELLNESS SPACE?
BA: I love creating moments of discovery — that feeling when someone finds a product, ritual, or mindset shift that genuinely elevates their life. Beauty and wellness are such powerful tools for self-confidence and self-expression, and getting to share that is really meaningful to me.
Q: WHAT INSPIRED YOU TO START YOUR BUSINESS/PERSONAL BRAND?
BA: I started Thirty Waves because I wanted women — especially women in their 30s and beyond — to feel seen, celebrated, and empowered to build lives on their own terms. There’s so much noise out there about who you should be; I wanted to create a space that reminds women of the power and beauty in becoming exactly who they are.
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*** THE VIEWS EXPRESSED IN THIS INTERVIEW ARE THOSE OF THE INTERVIEWEE AND NOT ANFISA SKIN. THESE STATEMENTS HAVE NOT BEEN APPROVED OR REGULATED BY THE FDA. WE ARE NOT MEDICAL PROFESSIONALS, THEREFORE ALWAYS CONSULT WITH YOUR PHYSICIAN FIRST AND ENSURE YOU ARE RESPONSIBLE FOR RESEARCHING FURTHER IF YOU ARE INTERESTED IN ANYTHING MENTIONED ABOVE***